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Originally Posted by simonm
She's also got cavity wall insulation and an insulated loft - hasn't everybody?
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No, Simon, they haven't. New houses do have, but the vast majority of our housing stock was built too early for that to have been included.
As most posts on the forum will show you, even though an increasing awareness of the issues exists among the population, bery few actually do all of the things you could list as no brainers!
Most people are either too ignorant, irresponsible or selfish to do anything that might make the world a better place; particularly if it requires them to spend a little money or time in organising themselves better!
In the current climate and throwaway society we are part of, Penney is likley to have a far greater impact by encouraging people to go out and buy a shiny new AA rated appliance than by suggesting ways to enhance the efficiency of existing white goods. People generally want the newest thing. Her efforts are making efficient homes part of the new and trendy set's aspirations.
Besides which, most people have the skills to go to Curry's or Dixons to buy a new fridge/freezer on credit, whereas few think they could actually improve their existing one without making it ugly. The appearance matters more than how much power it uses, to most people at least!
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