It's not purchasing a subscription at all. You start off by making an account, but from there, there's lots of options available. The free download is only an incentive. Right now JJ's got this thing where he's matching donations to other organizations dollar for dollar, so you CAN help out by staying on your butt. For the more active people, the site has stuff (recommendations) that people can do, too. Check the linked non-profit organizations closer to you if you want to volunteer. I don't know if you listen to Jack or pay attention to what he's doing, but he's offsetting ALL of his tour emissions whilst trying to raise awareness for environmental issues. At his concerts he has a Village Green up where Non-Profits can set up booths and advocate their cause, such as getting people away from water bottles, cleaning up beaches, etc. So look more deeply into the site.
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