[dave_spart]

I know. Shocking conversation wasn't it.

I've just posted two other threads - one showing how easily available solar panels and wind turbines are - if you look in the right place.

The biggest obstacle preventing mass adoption by consumers is not production but distribution and in particular marketing.

Unless renewable generators like solar and wind are made easily available -right in their faces - on the High Street or Main Street consumers generally won't be bothered to look further.

What's needed is a new globally branded international chain of showrooms with a brand as aspirational, recognisable, fun and sexy as say Rolex, McDonalds, Budweiser or Playboy - specialising in the markering and distribution of renewables - but not just on Main Street, oh no, in every conceivable nook and cranny everywhere.

The biggest complaint people cuurently have about solar is the price. D'ya know why its expensive? Because people don't buy it! Catch 22!

Once we get larger numbers of people adopting, hey presto! The price will rapidly fall making it accessible to everyone.

There was a time long long ago when only the most wealthy people could afford to fly. Then came the massive crisis of WW2.

WW2 forced aircraft manufacturers to manufacture every better aircraft in ever bigger numbers. They developed huge intellectual resources and best of all they developed economies of scale. After the war it made commercial airlines a whole lot cheaper and more accessible to the masses to the point now where we have no-frills airlineswith flights cheaper than trains!

Lets hope the current problems in the world economy - credit crunch, sub-prime, oil prices, commodity prices, food prices, population explosion and all the other demands on resources - do for renewables what WW2 did for passenger airfares.