The article also mentions a one-of-a-kind McCartney-themed hybrid SUV that was sold off for charity. I wonder how cost-effective the one-of-a-kind features were. A modest amount of customising might be okay but in view of the above, you have to wonder.
For me it's disappointing. When will the marketing people get past the idea that "the environment" is just another opportunity for publicity gimmicks?
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