I saw an interesting thing yesterday on promoting to communities. Racking my memory a bit but it had four stages:
1) Lurk, work out how things are done.
2) Respond to posts, share knowledge.
3) Start posts on topics of interest.
4) Discuss with the admin/owner any way that you can help them.
All about building trust and credibility, which takes time.
Sadly it seems few green businesses go to business school and instead skip straight to:
1) Join and post a promo with your first post, often never to return.
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